You Can't Teach a Kid to Ride a Bike at a Seminar
Sandler Training's 7-Step System for Successful Selling 2nd Edition

Painfully dated. Poorly written. Very unorganized. Dont get me wrong, Sandler's selling techniques are paramount to my own success as a salesperson. Concepts like the "pain-funnel" are invaluable to understand. Sandler's method's are groundbreaking and crutial perspectives to understand. But, here I......more

A few days ago, I finally finished reading You Can’t Teach a Kid to Ride a Bike at a Seminar: Sandler Training’s 7-Step System for Successful Selling by David Sandler. I started this book 31 January 2019 and now 183 days later, I’ve finished. I should have finished reading this book much sooner, but......more

This book is Useful with a capital U. It was earth-shattering to see in print all the mistakes I was making, but it is wonderful to know how to fix the problem for me and my team. As I was reading each section, I could remember an occasion when I or one of our sales people had reported having the ex......more

4.5 Stars *This is a reread for me, I first read this book in 2009. One of my favorite book on selling, certainly is showing its age, I need to check out the new 2nd edition. Lots of paradigm shifting ideas that can sound at first like gimmicks, but when applied correctly can allow for a more honest e......more

Good info - needs a refresh Though much of this book uses timeless sales techniques like selling to pain, most of the book still fees like it was written in the late 1960’s or early 1970’s. Though this addition provides many updated comments the book still feels like it is ready for a ground up rewri......more