Winning Digital Customers
The Antidote to Irrelevance

THE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL.“No matter how experienced you are, you will learn something important from this book!”—SPRINT Chief Digital Officer, Rob RoyCustomers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:• Organizational resistance,• Outdated technology,• Inadequate funding,• The wrong talent, and• Lack of alignment on what the vision for the future should be.All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.Howard Tiersky has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG. As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify, and Amazon.In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:• Maximize their competitiveness in the market,• Identify the quick wins that will help them out of the gate, and• Ultimately drive the transformation needed to bring their company into alignment with today's digital world.As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.