Why Smart People Make Bad Food Choice..., Jack Bobo
Why Smart People Make Bad Food Choice..., Jack Bobo
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Why Smart People Make Bad Food Choices
The Invisible Influences That Guide Our Thinking

Author: Jack Bobo

Narrator: Al Kessel

Unabridged: 7 hr 59 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 06/08/2021

Synopsis

Our food has never been safer or more abundant and yet consumers have never been more scared. Consumers have never known more about nutrition and never been more obese. The proliferation of healthy snacks and diet books has done nothing to stem the tide of obesity. In fact, for most Americans, making healthy food choices is more difficult than doing their taxes. What are we doing wrong?

Why Smart People Make Bad Food Choices explores the hidden influences and mental shortcuts our minds use to process information and how that often leads to unhealthy food choices. Understanding these hidden influences can help us make better decisions. More importantly, we can learn to fear less, and enjoy more, the food we eat.

About Jack Bobo

Jack Bobo is the CEO of Futurity, a food foresight company that explores emerging food trends and consumer behaviors in an ever more complex world to improve the health of people and the planet.

Jack previously served as the chief communications officer and senior vice president for global policy and government affairs at Intrexon Corporation. In 2015, he was named by Scientific American one of the 100 most influential people in biotechnology. Prior to joining Intrexon Jack worked at the US Department of State for thirteen years as a senior adviser on global food policy. Jack is an accomplished communicator, having delivered more than 500 speeches in sixty countries on the future of food and consumer behavior.

Prior to his career at the State Department, he was an attorney at Crowell & Moring LLP. He received a JD, an MS in environmental science, a BA in psychology and chemistry, and a BS in biology from Indiana University.

Reviews

Goodreads review by Erin on August 03, 2021

What’s different about this book, compared to so many other books designed to help people improve their diets, is that it focuses on the behavioral and psychological aspects of food choice. There are so many more powerful factors at play beyond nutrition knowledge, from decision fatigue to fear to f......more

Goodreads review by tosha on May 10, 2023

There was some interesting information in this book but it’s not really meant for the average consumer. More of a manifesto for social change which is a bit disappointing since most of us can’t afford to wait until society catches up with nutritional science and our “foodscapes” are transformed to m......more

Goodreads review by Dmytro on May 28, 2022

not worth it I’ve had lots of expectations from this book, but it turned out to be just a lot of bla bla about things that are common sense. Simply a waste of time…........more

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