The Value Sale, Ian Campbell
The Value Sale, Ian Campbell
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The Value Sale

Author: Ian Campbell

Narrator: Mitch Crawford

Unabridged: 3 hr 34 min

Format: Digital Audiobook Download

Published: 10/10/2023


Synopsis

If you can prove ROI, you can sell anything.
You’re struggling to make sales, and you know it. When meeting with prospects, you routinely challenge them to move to the next step in the sales process, but they’re still not buying. You’re good at showing them your product’s features, but that’s not helping to close deals.
Ian Campbell wants to permanently disrupt your sales slump. You can’t afford to ignore The Value Sale’s winning method for showing value to prospects, quantifying benefits, and creating a winning ROI business case for your product.
Discover the strategy to weave value into the entire sales process. Learn how simple changes in the way you speak can bring more leads, more sales, and happier customers. Master the step-by-step process to identify value points and prove ROI. The secrets of The Value Sale will revitalize the way you do business.

Reviews

Goodreads review by Steve on July 27, 2023

Sales Pros - In my nearly 40 years of sales experience, I have found that there are only two economic climates for sales: 1. The eras of good feelings and cheap money where selling has low friction (Think 2010 - 2022) 2. The eras where times are tight and customers are working hard to justify every doll......more

Goodreads review by Jeff Adams on June 28, 2023

Alligators in your bathtub? This is a good quick read on how to leverage value messaging in sales. Easy to digest examples make it simple to understand and apply the lessons in your sales career.......more

Goodreads review by Emma on October 04, 2024

Very insightful and easy read......more