The Hidden Psychology of Social Networks
How Brands Create Authentic Engagement by Understanding What Motivates Us

I learned from the book that people and brands on social media should remember: “the medium is as important as the message.” People interact differently on different platforms. Freud’s model of the mind – the id, superego, and ego – responds to those platforms. For example, people on Instagram show......more

This is an important and insightful book to explain as brand, how to create engaging contents on social media platforms. I personally find what's more interesting about this book is how author explains the social media ecosystem (Facebook, Twitter, Instagram, Reddit etc..) using analogies of Freud's......more

It is a refreshing take on digital marketing strategies, but one that truly grasps the human behavior in each platform through Freudian Psychoanalysis of the id, the superego and the ego (and the platforms were we showcase each of this sides). In general it provides for profound insights that make y......more

As a fellow marketer, this book provided new perspectives on why people act the way they do on different social medias. I enjoyed Federer's humor throughout the book and the ample examples he provided of brand's creative marketing strategies. Since this book is a little dense, I think it's best to r......more

Insightful and interesting Although the author focuses mostly on Reddit, there was a lot of great examples and tips on how to build a successful social media campaign that travels across the social media ecosystem. I learned a lot from this book and how to adapt my content to each platform which is e......more