Survival is not Enough
Zooming, Evolution, and the Future of Your Company

The idea behind this book is pretty simple, and the title summarises it perfectly in just four words. Shift happens, and survival is not enough any more – just look at Blockbuster Video, which failed to deal with the threat that Netflix posed with its brand new business model and eventually went bus......more

Very fast read. If you like Seth Godin's style, this book is follows that format. It is focused on "Zooming" by trying and doing, making changes as you go, not getting stuck. It focuses mostly on small start-up company strategies, but uses large companies (Kodak, NASA, etc.) as examples of how it ap......more

This is the other book I give my consulting clients - yes, even in 2021 - and probably for the foreseeable future. The concept will hold true for as long as I can imagine. At the most simple level, most businesses seem to focus on their day-to-day survival. Few seem to plan very far into the future.......more

Absolutely loved this book. This book is special to Seth as he put a lot of effort into it but it never did well as it, coincidentally, came out around the same time as 9/11. As you would imagine, the title is not something that resonated with people at the time. It beautifully combines the way life......more

I've had this book (published in 2002) on my shelf for a long time but the focus on embracing change and creating change "for change sake" (to evolve) is appealing still. A little heavy on nomenclature ("zooming," "mDNA") but the analogy to evolution is helpful.......more