Social Selling
Techniques to Influence Buyers and Changemakers

The traditional behaviour of buyers is changing thanks to the Internet and digital takeup and thus it can be harder for sales people to connect and possibly influence the decision making process. This book believes that it has some answers and can help the reader get a foot in the door at this cruci......more

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes is a very clear, insightful and concise book on all of the elements needed for a fantastic social selling program. There are so many 'fluff-peddlers' in this digital space of social selling, business transformation, digita......more

After checking some of the reviews online on Amazon and on Goodreads I was sure this is going to be a good book. But to be honest I was very disappointed! I do not know why so many good reviews and endorsements are made for this book? the only reason I can think about is that people have no real com......more

This book is that critically important balance of the why and how for social selling. It also addresses some important objections necessary to sell the idea in an organization. One of the most valuable pieces is how to position to an executive team with concrete examples for the CEO, CFO, CMO and He......more

Interested in social selling? Buy this book. Want to sell more effectively? Buy everyone in your team and your manager a copy as well. It's easy to get caught up in a lot of jargon and nonsense when sales meets marketing meets digital. The authors successfully manage to explain their purpose clearly,......more