Selling With Noble Purpose, Lisa Earle McLeod
Selling With Noble Purpose, Lisa Earle McLeod
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Selling With Noble Purpose
How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition

Author: Lisa Earle McLeod, Elizabeth Lotardo

Narrator: Lisa Earle McLeod

Unabridged: 9 hr 44 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 09/09/2020


Synopsis

Since Selling with Noble Purpose was originally released in 2012, McLeod has spoken to thousands of salespeople and worked with over 100 companies. The firms who have operationalized Selling with Noble Purpose have grown revenue, improved retention, and beaten formidable competitors to win their markets. The second edition of Selling with Noble Purpose is their story. It draws from the latest data, case studies, and psychological research to prove that Selling with Noble Purpose drives companies' revenue, makes employees happier, and explores how the business imperative of "purpose" has changed and transformed companies over the past eight years.

Reviews

Goodreads review by Greer

Last school book I’ll ever read…wild. Good points, sorta repetitive at times......more

Goodreads review by Becky

I bought this book 6 years ago and barely got into it. Apparently that was the wrong time in my life. I'm so glad I revisited this book. It's excellent. The author puts into words exactly what I've been leaning toward. It does take a certain frame of reference to be ready for a new concept. I clearl......more

Goodreads review by Evan

Lots of great information and perspective one a broad variety of sales topics such as prospecting, referrals, negotiations, values and purpose statements, company direction, sales meetings, . . . My only real complaint with the book was too broad in its application. Speaking to salesman, sales manag......more

Goodreads review by Mark

My second favorite sales book, right after Ninja Selling. Might be a tie. When I first started reading sales books, I searched everywhere for "relational sales" approaches. I found a lot of information on building rapport, showing up, service, and different approaches, but nothing like this: selling......more