Raise the Bar
An Action-Based Method for Maximum Customer Reactions

An interesting read, made more so by the fact that I enjoy Taffer's television show. John Taffer has an exercises a number of good ideas related to doing business generally. For example, his thoughts on four-walls marketing certainly apply to the bar/hospitality business, but also apply to other ret......more

This is a must read for anyone who wants to be in the service industry. The knowledge you will gain from this will make you very wealthy if you use it.......more

Review is for the audiobook which unfortunately did not feature Mr. Taffer himself, if it had I would rate this book 5 stars. Simply put, if you're a fan of Bar Rescue, have worked in the restaurant industry, or are curious about how a bar should properly operate, Raise The Bar is for you. Jon is som......more

Great info which is applicable to all business. Top takeaways: Businesses are defined by details. 1. Everything we do is part of a process, never a result!  2. Every business process step or communication must create a positive customer reaction each and every time.  3. That reaction is the product any......more

If you're a fan of Bar Rescue you're going to love this book. It gives an insider view to what goes on in the show and how Jon works to make sure the bars have what it takes to succeed. He also gives business tips, tricks, and insider secrets to make your business (it doesn't have to be a bar) work.......more