Obviously Awesome by April Dunford
Key Takeaways, Summary & Analysis

"Obviously Awesome" by April Dunford emphasizes the crucial role of product positioning in the market. Dunford introduces a 12-step process for effective positioning, helping marketers and business leaders understand not just what positioning is but its vital importance to selling. The book guides readers through identifying eager customers, leveraging product strengths, and implementing positioning across the company for maximum success​​.