Lean Customer Development
Building Products Your Customers Will Buy

This book will help to understand - how to validate products - where to start - how to find customers without a finished product - how do customers make decisions, spend money, and measure product value - how to understand that the hypothesis is confirmed and much more! I'm sure that I will come back......more

An excellent how to book about customer development, interviews, validation of hypothesis and Minimum Viable Products.......more

This book offers a view of how companies of any size can practice deep customer development in parallel with product development. It is full of actionable steps to make the most out of every conversation, user test, and feedback session. This book is not only for startups but also for companies.......more

Definitely useful for anyone in business who REALLY WANTS to listen to customers and appreciate the value and knowledge any support staff and team brings to the company yet is so very often simply dismissed or ignored.......more

I loved the book. If one is very much involved in customer development, this might be too basic. But if not - author provides great overview, tips and tricks, also examples on what customer development is in early stages and also in mature companies, including advices how to involve more of organiza......more