HighVelocity Digital Marketing, Steven Mark Kahan
HighVelocity Digital Marketing, Steven Mark Kahan
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High-Velocity Digital Marketing
Silicon Valley Secrets to Create Breakthrough Revenue in Record Time

Author: Steven Mark Kahan

Narrator: Lyle Blaker

Unabridged: 6 hr 15 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 12/06/2022


Synopsis

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.

During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: set in motion a modern marketing strategy to dramatically increase revenue growth in record time; create content that resonates with your ideal target customers; drive more visitors to your website without paying for ads; build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue; improve your website to convert at least 5 percent of traffic to leads; leverage public relations so it contributes to revenue growth; and synchronize your sales and marketing teams in order to close prospects faster and at a higher rate.

Marketing online is no longer one of the ways to market—it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase—fast.

Reviews

Goodreads review by Victoria on December 09, 2022

This is a good updated new marketing book. It focuses on current marketing strategies and I found it contained a heavy focus on Google marketing. This is a great book for some one who is trying to get their business noticed to increase sales. I wish I had this book when I was helping out with market......more

Goodreads review by Grant on March 04, 2023

Part 1 is very basic to anyone with any marketing experience; part 2 is more useful. What Kahan brands his "HVDM method" is really just a collection of common sense concepts taught in many other marketing books you might have read: create buyer personas based on actual research (like interviews), cr......more