Creative Directions, Jason  Sperling
Creative Directions, Jason  Sperling
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Creative Directions
Mastering the Transition from Talent to Leader

Author: Jason Sperling

Narrator: John Behrens, Jason Sperling

Unabridged: 6 hr 47 min

Format: Digital Audiobook Download

Published: 06/01/2021


Synopsis

More and more makers, designers, writers, and artists are in demand as we enter the Age of Creatives. By understanding the new strategies and mindset required to succeed, you can manage other creatives successfully.For creators, getting that promotion to management is exciting but can also be scary. The skills that made them so successful may not translate to the skill required to be a great manager, and this gets even more complicated when managing other creatives who often don’t thrive under traditional management procedures.Creative Directions is a management masterclass in which you attend lectures and seminars as you learn from some of the best in the business, including directors Ava DuVernay (When They See Us) and Joe Russo (Avengers: Endgame); two-time Academy Award-winning editor Angus Wall (The Social Network); executive producers from hit TV shows like The Simpsons and GLOW; and creative directors and leaders at businesses like Amazon, Apple, Disney, TikTok, and more.In Creative Directions, you will:Receive essential guidance on how to master the delicate balance required to successfully lead a creative team.Learn from star creative leaders in the entertainment industry on essential lessons they learned on their path to success.Gain insights on how to balance mastering the new skills you need as a leader with finding the time and energy to focus on the creative work you love.All of these lessons are provided in an easily accessible format so that you can open the book to any page and find an actionable, inspirational insight or strategy.

About Jason Sperling

Jason Sperling serves as Global Executive Creative Director for Facebook Reality Labs. For over two decades, he has been developing iconic, award-winning advertising for clients that include Apple, Honda, Pixar, TikTok, Amazon, and UNICEF. His Apple “Get a Mac” campaign was declared Campaign of the Decade by Adweek and was one of Ad Age’s Top Campaigns of the century. In 2015 he was selected as one of the Top 30 Creative Directors in the country. His first book on breakthrough marketing, Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion, was released on Instagram (@lookatmebook) and was launched a page a day for over 160 days.


Reviews

Goodreads review by Viktor on June 26, 2021

An interesting book about the transition from doing to leading, written for creative people, can be easily applied to IT. I liked the structure with a few major subjects like Team, Clients, Career getting split into more granular 'chunks of wisdom'. Each of those has a 1-page essay from the author a......more

Goodreads review by Anya on May 21, 2021

I enjoyed this more than I expected. Very insightful and I liked the down to earth narrative. The summary of important points are helpful after each chapter. Some are more self- explanatory than others but important to remember nonetheless. The quotes and illustrations throughout fit perfectly and I f......more

Goodreads review by Melissa on January 26, 2024

Creative Directions is a must-read for anyone navigating the perils of creative management. As an author assistant focused on helping authors achieve their publishing goals, I found the book particularly insightful and applicable to the world of writing and storytelling. The book acknowledges the uni......more

Goodreads review by Greg on December 06, 2021

This is the book I wish I had about ten years ago. But it's still a great read no matter how senior or junior you are in the industry. Sperling's a former agency guy (you know his work) who's now the global executive creative director at Facebook. He rounded up some amazingly talented creative peopl......more

Goodreads review by Anna on February 09, 2024

Overall the book was full of good advice but it was not for me a I am not in a creative role with clients. Ultimately I think it would be great for the right audience. I have read other managerial books and it is easy for the chapters to turn preachy. I believe this book is different since it has so......more