Business Plans for Dummies 2nd Ed., Paul Tiffany
Business Plans for Dummies 2nd Ed., Paul Tiffany
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Business Plans for Dummies 2nd Ed.

Author: Paul Tiffany, Steven Peterson

Narrator: Brett Barry

Abridged: 3 hr 12 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 11/06/2007


Synopsis

Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence.Discover how to:Assess your company's goals and objectivesCreate a clear, precise mission statementIdentify customers and understand their needsDifferentiate your business from the competitionUnderstand budgeting and finances

About Paul Tiffany

Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania.

About Steven Peterson

Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.


Reviews

Goodreads review by Vidit on October 05, 2019

It is a good book for people who are entering into business world gives a good introduction to few jargons and help you to get ready to write a business plan but is too comprehensive I think what a person need from a dummies book is more of an introduction also.focus for some one who is a beginer......more

Goodreads review by Guido on June 16, 2018

I listened to the audio version of the book. I found it to be informative and useful. Many resources are available on the book. It is important to have a clear mission statement.......more

Goodreads review by Sandra on June 19, 2018

handige leidraad voor het opmaken van een ondernemingsplan......more

Goodreads review by Rafika Ayu on March 11, 2025

Tidak tuntas dibaca karena apparently I'm dumber than average dummies. Akan dibaca ulang nanti......more

Goodreads review by Krys on December 28, 2008

I listened to this on audio book file. I really liked it. The most important thing I got out of it was the importance of a well written mission statement for your company. This book was helpful for my entrepreneurship class at University of Chicago.......more