Bullshift
How Optimism Bias Threatens Your Finances

Some Notes: • Blind spots are also biases. • Over-confidence Bias: Belief that you are better than you are and that outcomes will be fine. • Hindsight Bias: Looking back at something thinking with the mistaken belief that you saw it coming. • Sunk Cost Bias: Doing or not doing anything because you ha......more

Bullshift: The eye-opening book about investing biases In Bullshift: How Optimism Bias Threatens Your Finances, John De Goey guides the reader through an exploration of both investors' and financial advisers' optimism bias and how that bias can damage investors' finances. This is not just another how-......more

Financial advisor and author John De Goey continues his journey to raise the bar for the financial services industry in his latest book, Bullshift, which as the subtitle explains, focuses on the risks and dangers of overlooking very real risks in investing. John draws on behavioural economics resear......more

John's book, Bullshift, opened my eyes to the optimism bias that dominates the investment industry, perpetuated by advisors who promote the belief that the S&P 500 only trends upward. However, this book offers a more evidence-based and holistic approach to investment advisory, emphasizing the need t......more

Does your financial adviser tell you to hold on and never sell? That markets recover in the long run? Does your adviser seem to always have an optimistic disposition? Do they tell you not to worry, no matter what is going on in the outside world? De Goey helps readers understand the subtle but profou......more