Brief, Joseph McCormack
Brief, Joseph McCormack
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Brief
Make a Bigger Impact by Saying Less

Author: Joseph McCormack

Narrator: Robin Bloodworth

Unabridged: 5 hr 29 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 10/31/2021


Synopsis

Most day-to-day communications are unfocused and unclear. Thats an inexcusable waste of everyones time, mind and resources. Brief isnt a nicety, its a necessity. Its the new norm. The problem is most people dont have the know-how or verbal discipline to do the groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get comfortable and verbally sloppy with co-workers and long-time clients. This book pulls no punches. Being brief is how successful executives operate.  Its what they expect and they are unforgiving when it doesnt happen. Throughout the book, author Joe McCormack uses what he calls the B.R.I.E.F. approach to break down each step. B.R.I.E.F. stands for Background, Reason, Insertion, Ending, and Follow-on. Brief is a proven, step-by-step approach that Fortune 100 CEOs, award-winning entrepreneurs and high-ranking military officers have embraced. Now its your turn. Never again lose mindshare, momentum or a major client because you became that person who couldnt deliver the goods. Say it so they get it and it gets done.  Be BRIEF.

Reviews

Goodreads review by Jen on September 19, 2014

The very worst kind of business book - one written by a guy more interested in talking about all the people he's worked with (in an obnoxious, name droppy way) than providing actual helpful content. Also, the thesis of the book: that employees need to be brief not because of a societal shift in atte......more

Goodreads review by Dr. Tobias Christian on January 24, 2021

Being brief helps everybody in private and business life. Bring everything to a point and make your text and talk so short as possible. #blinkist......more

Goodreads review by Panda on February 05, 2017

This book was thoroughly unimpressive. The short chapters are often interchangeable, reiterating material from a different angle instead of digging deeper, and info boxes that cover pre-established concepts regularly interrupt the text flow. Rather than delving into psychology or behavioral science,......more

Goodreads review by Benjamin on September 10, 2016

There's really only an HBR article worth of content in this book. It seems like the book was written to serve as a raison d'etre for speaking gigs and as merchandise for the speaking gigs. The main argument of the book (that clear, concise communication is valuable but takes time and is aided by cer......more

Goodreads review by Saurav on February 17, 2025

Detailed Summary - **“If you want to make a bigger impact, decide to give your audience less”** ### For all places, Brief means → Concise, clear & compelling ### **What I want to achieve from this book** - Translate complicated ideas into a simple story, anecdotes & analogy - Deliver headlines like a rep......more