Brewing Up a Business, Sam Calagione
Brewing Up a Business, Sam Calagione
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Brewing Up a Business
Adventures in Beer from the Founder of Dogfish Head Craft Brewery

Author: Sam Calagione

Narrator: Kris Koscheski

Unabridged: 11 hr 27 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 07/20/2020

Synopsis

This is the exhilarating success story of a man who really likes beerso much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing breweryDogfish Head Craft Brewery. Brewing Up a Business is the enlightening and entertaining story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way. In this updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to run a booming business. In several new chapters, he discusses Dogfishs most innovative marketing strategies. In particular, he explains how social media has become an integral part of his business model and offers advice on how small businesses can use it to level the playing field with larger competitors. Calagione also presents his passionate, compelling argument for choosing to keep his business relatively small and artisanal, despite market demands for Dogfish to grow faster.

About Sam Calagione

Coming soon . . .

Reviews

Goodreads review by Tim on August 29, 2011

Like most people will tell you this is a book about business (and really marketing) and not about brewing or a brewery. Sam Calagione is a salesman and a marketer more than businessman or a brewer and everything he leaves his signature on lets you know that. This book is filled with stories and advi......more

Goodreads review by Ramon on July 22, 2020

Although I did not really get any direct knowledge from it that I can really apply myself, this was an interesting read. I've been following Sam and Dogfish Head ever since I watched the Brew Masters show years ago and this is a good companion for that. You can really hear Sam's voice when you read t......more

Goodreads review by Kenny on December 29, 2018

I read this thinking it was just about the history of a brewery, but it's more a business/marketing book themed on his brewery. I recommend reading this for anyone starting their own business, regardless of the industry.......more

Goodreads review by Chad on April 09, 2017

Good book, which lends a greater appreciation for Dogfish Head, and those that have had a part in its creation. Good tips for business persons and management, not just in the brewing industry!......more

Goodreads review by Devin on March 14, 2025

The early chapters where the author talks about his interest in beer and the first year of starting his brewery Dogfish Head was my favorite part. Diving into marketing, sales, and management was less interesting, but just as importantly for a small business owner. I enjoyed it more as it was in the......more

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