Zone to Win, Geoffrey A. Moore
Zone to Win, Geoffrey A. Moore
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Zone to Win
Organizing to Compete in an Age of Disruption

Author: Geoffrey A. Moore

Narrator: Tom Parks

Unabridged: 4 hr 26 min

Format: Digital Audiobook Download

Published: 10/10/2017

Synopsis

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.Moore’s classic bestseller, Crossing the Chasm, has sold more than one million copies by addressing the challenges faced by start-up companies. Now Zone to Win is set to guide established enterprises through the same journey.

About Geoffrey A. Moore

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Reviews

Goodreads review by Tigran on February 06, 2017

Very good book full of management wisdom. I read this book as per recommendation of my friend from EO (eonetwork.org) and due to business related organisational issue. Before reading this book I was adept of all-rounded CEOs who would do both - achieve great operational results and open new products......more

Goodreads review by Chris on April 21, 2021

Zone to Win Another timely, excellent piece of management theory from Geoffrey Moore. YouTube Chalk Talk -> [URL not allowed] Geoffrey Moore makes his living creating new frameworks in business that rationally explain company and market behavior, then using these frameworks to mine epiphani......more

Goodreads review by Haw Kuang on March 10, 2020

I watched a YouTube of Geoffrey Moore on Zone to Win a couple years ago, but reading the book gave me so much more insights of Moore's thought process behind the 4 zones and the offense/defense playbook. Looking at the realignments/repriotizations in our business groups and company over the years, on......more

Goodreads review by Benjamin on August 25, 2021

This book is mostly targeted at medium to large corporations faced with technology changes. - as "disruptors" (innovators of new technology that is breaking traditional silos, e.g. Salesforce, Amazon) - as "disruptees" (a company who's traditional business is attacked by a new comer: think library cha......more

Goodreads review by Richard on August 05, 2016

Businesses are designed to be stable – shareholders want predictable growth and returns. However for a bussiness to catch the next big wave this is counter to stability. To internally grow a new bussiness it is likely to result in a reduction of the current results. To facilitate the growth of a new......more

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