Zombie Loyalists, Peter Shankman
Zombie Loyalists, Peter Shankman
List: $24.99 | Sale: $17.50
Club: $12.49

Zombie Loyalists
Using Great Service to Create Rabid Fans

Author: Peter Shankman

Narrator: Jason Huggins

Unabridged: 6 hr 33 min

Format: Digital Audiobook Download

Published: 01/27/2015

Synopsis

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls 'Zombie Loyalists,' fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the the same. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.

About Peter Shankman

Peter Shankman is the author of Nice Companies Finish First and the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world. He is also the founder and CEO of The Geek Factory, Inc. His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Walt Disney World, and many others.

Reviews

Goodreads review by Pete

This was a book that never should have been written. Why? Because everything in it is pretty much common sense. Peter does an excellent job in reminding us how to be better at customer service. Here's the thing - customer service isn't for the workplace anymore. I use these techniques as a rogue aut......more

Goodreads review by Daryl

If you own any kind of business, BUY THIS BOOK. Great advice on how to cultivate loyal customers who will be happy to promote your business for you--for free. I don't even own a business, but I found Zombie Loyalists really entertaining.......more

Goodreads review by Margaret

Could have been one (long) article. The central idea is interesting but stretched over a whole book it ended up pretty thin.......more

Goodreads review by Mary

I work in marketing, so naturally I was intrigued by this book's central concept: that consumers have become so inured to horrible service that any consideration at all for their needs and feelings will result in devotion to your company/brand. Think about it: everybody knows someone who's crazy abo......more

Add to Cart
Add to Wish List