Zombie Loyalists: Using Great Service to Create Rabid Fans, Peter Shankman
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Zombie Loyalists: Using Great Service to Create Rabid Fans

Author: Peter Shankman

Narrator: Jason Huggins

Unabridged: 6 hr 33 min

Format: Digital Audiobook

Publisher: Dreamscape Media

Published: 01/27/2015

Genre: Business & Economics - Marketing


Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls 'Zombie Loyalists,' fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the the same. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.

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