Youtility, Jay Baer
Youtility, Jay Baer
5 Rating(s)
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Youtility
Why Smart Marketing Is about Help Not Hype

Author: Jay Baer

Narrator: Marcus Sheridan, Jay Baer

Unabridged: 4 hr 51 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 06/27/2013


Synopsis

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Reviews

Goodreads review by Ram

Still reading this book, but I thought I should write this review before I get to the last page. A very interesting concept, a must read for all marketers out there. This book move on from where the earlier books left, the earlier concept was all about hype, creativity, inbound, sales funnel etc tha......more

Goodreads review by Dennis

Jay Baer has some bad news for us...and some good news. Bad news: In the age of information overload, you're not going to keep your company at the top of people's minds by constant advertising. Good news: You don't have to. Getting the ear of the right audience is better than paying for name recogniti......more

Goodreads review by Andy

Would have been 5 stars but last group of pages isn't as great as the first 80%. Well worth reading if you're in marketing, communications, sales, etc. Nearly everything Jay Baer writes is worth saving.......more

Goodreads review by Mark

Solid advice, but I found his examples lacking......more