Your Marketing Sucks, Mark Stevens
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Details

Your Marketing Sucks

Author: Mark Stevens

Narrator: Michael Arkin

Unabridged: 5 hr 21 min

Format: Digital Audiobook

Publisher: Recorded Books

Published: 12/05/2003

Genre: Business & Economics

Synopsis

This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter.

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