Your Marketing Sucks., Mark Stevens
Your Marketing Sucks., Mark Stevens
List: $15.99 | Sale: $11.20
Club: $7.99

Your Marketing Sucks.

Author: Mark Stevens

Narrator: Michael Arkin

Unabridged: 5 hr 21 min

Format: Digital Audiobook Download

Publisher: Recorded Books

Published: 03/10/2008


Synopsis

This BusinessWeek bestseller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote
themselves. Stevens attacks conventional strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.

In blunt, perfectly logical terms and through clear examples, Stevens shreds modern marketing and provides practical advice on how to fix the problems.
Among his pearls of wisdom are, “Be a skeptical SOB about every dollar you are spending,” and, “Get someone who can sell—and he doesn’t need to have
‘salesperson’ in his title.” In no time, listeners will know how to spend their marketing dollars wisely and get a good return on their investment.

Whether you work for a small store or an international manufacturing conglomerate, Your Marketing Sucks. may be the most important book you ever read.

About Mark Stevens

Mark Stevens is CEO of MSCO, a marketing and strategy consulting firm. The author of the Business Week bestseller Your Marketing Sucks, Mark is totally unique in a plain-vanilla world of business experts. He has evolved from being an adviser to clients on specific issues such as marketing programs to being their "secretary of war," advising them on personal and professional strategies that will get them to the next level of success. Mark is also the author of such prominent books as The Big Eight, Sudden Death: The Rise and Fall of E.F. Hutton, and Extreme Management.


Reviews

Goodreads review by Isaac on October 23, 2019

Pretty good for a business book. It did a great job of highlighting stupid marketing mistakes that I see companies, even successful ones, make all of the time.......more

Goodreads review by Dave on March 26, 2019

This book struck a chord. I just finished it and want to start over.......more

Goodreads review by Kassin on January 22, 2010

I don't think there is a page in this book that doesn't have my writing all over it. GOOD SIGN. It's given me so many ideas that I now have so much to do, I don't have time to write a quality review. Loved it. Would recommend it to anyone starting a business, or working in a business where they are r......more

Goodreads review by Matthew on October 18, 2023

Horrifying. Truly an example of psychopathy if I’ve ever seen one. The book advocates for any means to achieve wealth including from deregulating financial sectors, trespassing, reckless endangerment, and perhaps the most egregious, infomercials. It more clearly elucidates the slow slide of the Amer......more

Goodreads review by Adam on August 09, 2020

I first read this book in ~2004 and had good memories of it. In some ways it’s unfair to judge the outdated references (mostly dot-com era) 16 years later. It’s mostly focused on advertising and direct response, both of which have changed a LOT in the more advanced Internet age. Some of the worthwhil......more