When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival-the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas-whether conceived during work hours or on their own time-Lobel's deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.
“It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind t...
The financial establishment—banks and investment bankers, such as Citigroup, Bear Stearns, Lehman, UBS, Goldman Sachs, Merrill Lynch, and Morgan Stanley—were the cowboys, recklessly assuming risks, leveraging up to astronomical levels, a...
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content...
A riveting and timely intellectual history of one of our most important capitalist institutions, Harvard Business School, from the bestselling author of The Firm.With The Firm, financial journalist Duff McDonald pulled back the curtain on consultin...
The "extraordinary" (Financial Times) instant New York Times bestseller exposing how a "modern Gatsby" swindled over $5 billion with the aid of Goldman Sachs and others--a "must read" (Booklist) tale of finance run amok and "the heist of the centur...
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster ...
Renowned business author David Magee fuses both the interesting history and philosophy of one of America’s most well-known companies in this entertaining aid for business management. While other American businesses are crumbling under low-cost...
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Atlantic • The Huffington Post • Men’s Journal • MSN (U.K.) • Kirkus Reviews • Publishers Weekly#1 NEW YORK TIMES BESTSELLER • WINNER OF THE JAMES BEARD FOUNDATION AW...
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, b...
{"id":"2370050","ean":"9781469098487","abr":"Unabridged","title":"You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side","subtitle":"How Mattel v. MGA Entertainment Exposed Barbie's Dark Side","author":"Orly Lobel","rating_average":"3","narrator":"Karen White","ubr_id":"2370050","abr_id":"0","ubr_price":"24.99","abr_price":"0.00","ubr_memprice":"14.99","abr_memprice":"0.00","ubr_narrator":"Karen White","abr_narrator":"","ubr_length":"Unabridged: 11 hr 18 min","abr_length":"Abridged: "}
