X
The Experience When Business Meets Design

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Neat presentation. Lacks substance and consistency. Despite thinking user experience is one of the most important concepts in business, I didn’t really enjoy this book too much. First off, it’s more of a magazine article than a book. Neat graphics, inch deep on everything. Maybe I should have known th......more

It's a flashy and stylish, more about packaging than content, however I simply love this book: it starts with an overview of what is the "X" in authors mind (the intersection between design and business) and makes a flyby on different cases and tools. Sometimes the author drills down on specific arg......more

Comfortable read one in sitting. X is a good primer with substantial introduction to the importance of creating awesome experiences for customers. Some good introduction to the tools for mapping and creating experiences too.......more

I like the first half of the book, but once the author start adding public content from here and there I start losing interest... Theoretically it is nice to read book, put practically it is missing a lot of context......more