WTF? Whats the Future of Business?, Brian Solis
WTF? Whats the Future of Business?, Brian Solis
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WTF?: What's the Future of Business?
Changing the Way Businesses Create Experiences

Author: Brian Solis

Narrator: Sean Pratt

Unabridged: 4 hr 7 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 04/01/2014

Includes: Bonus Material Bonus Material Included


Synopsis

Rethink your business model to incorporate the power of "user" experiences

What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This audiobook explains why experience is everything and how the future of business will come down to shared experiences.

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!

Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth.

Reviews

Goodreads review by Graham

Brian definitely brings some great "big picture" perspectives to light, but I feel that for most readers, the ideas presented are much too vague to really inspire any actionable takeaways or change in perspective. If you do see the world from the highest point of your organization/industry, enjoy. I......more

Goodreads review by Casey

This book is a continuation of the author’s earlier work “The End of Business as Usual.” At the same time it can stand alone on its own. This book by Brian Solis is not your typical business book. The look and feel of the book is very different and ties in nicely with the concepts and ideas presented......more

Goodreads review by Ron

I've been lucky enough to hear Brian Solis talk at a Vocus conference and spend a few minutes talking with him at a recent meetup in Philadelphia. Anyone who is interested in the future of business no matter if you're a consumer or in marketing, will want to pick up his latest book. If I could sum u......more

Goodreads review by Bianca

Originally published on TapDancingSpiders.com On Saturday I heard Justin Briggs explain how to set up WordPress for SEO. During his presentation I was getting more and more agitated. I was convinced he was wrong and that his techniques won’t work. I was right and I was wrong. Yes, his check list of thi......more

Goodreads review by Damien

This is a good "big picture" book that gives you direction in modern marketing. The underlying ideas are solid and backed by research. Solis has a good conversational style of writing that draws you in with warmth and holds you with authority. You walk away from his books feeling like you've gained k......more