Writing to Be Understood
What Works and Why

If you are someone who earnestly wants to write a nonfiction book--a memoir, self-help, how-to, or any other type of book or copy--and doesn't know where to start, this book is just right for you. It's a helpful collection of tips about preparation, research, tone, and execution. It's about understa......more

Writing to be Understood is a great resource! It covers handy topics such as, understanding your readers, writing for the tough audience, how to explain complicated ideas and using explanatory analogies, to name just a few. What is truly unique about this book is the inclusion of insights from a bes......more

Anne Janzer is a gifted teacher for writers. I've enjoyed her other books immensely and this one is no exception. This smart book takes you through the steps to identify your ideal audience, write interesting analogies, and craft a nonfiction manuscript that readers will love. The world of nonfictio......more

WRITING TO BE UNDERSTOOD demystifies what makes nonfiction writing compelling in a well-researched, well-written handbook. Author Anne Janzer, who has worked with over a hundred technology businesses to articulate positioning and messaging in crowded markets, teaches what really grabs readers and ho......more

As a nonfiction author and a marketer, I’ve always tried to keep my reader in the forefront of my thoughts while writing. In Writing to Be Understood, Anne Janzer makes an excellent case for really getting into the head of your audience, losing jargon and using stories to engage and inform. An excel......more