The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
The author of two intelligent guides on stress and time management, Davidson offers down-to-earth lessons on how to get the important things done. Though his conversational charm makes him come across like your best friend talking over lunch, the au...
The Power of Body Language is your practical, personal playbook for getting what you desire from others-and zoning in on what others are saying to you without words.
In an insightful and engaging narrative peppered with fascinating facts, nationall...
Become a Master of Business Seduction in just 30 Days
In business, you need an edge. In every business situation-to get that job, get that promotion, lead that negotiation, make that sale-you need to win people over. In highly competitive situation...
It's one of the biggest lies you've probably heard your entire life: Mastering one specific skill set is the key to success. That may have been true 20 years ago, but in today's global economy, being the best at a single thing just doesn't cut it an...
Draw Them In, Don't Drive Them Away!People often get promoted to leadership positions without knowing how to communicate an inspiring strategic vision to the people who report to them. So they focus on what they know: tactics, not strategy. As a res...
A How-To Guide for the Modern LeaderInspired by Peter Drucker's groundbreaking book The Effective Executive, Laura Stack details precisely how 21st-century leaders and managers can obtain profitable, productive results by managing the intersection o...
A new edition of Devora Zack's classic bestseller (over 120,000 sold in 15 languages) on networking techniques that leverage the strengths of the mingling-averse, updated throughout, with two new chapters. Would you rather get a root canal than fac...
<h3>Are you an introvert trying to get noticed in a world full of noise? Learn how to take charge of your strengths and use them to your creative advantage. </h3><p>Do you worry that being an introvert will hold you back in your cr...
"Less is more"-or, more specifically, the less you have to do, the more life you have to live. Efficiency expert Ari Meisel details his "Less Doing" philosophy, which will streamline your life, and make everything easier.
In business and our perso...
{"id":"2556853","ean":"9781401385026","abr":"Unabridged","title":"Words That Work: It's Not What You Say, It's What People Hear","subtitle":"It's Not What You Say, It's What People Hear","author":"Frank I. Luntz","rating_average":"4","narrator":"Unknown","ubr_id":"2556853","abr_id":"0","ubr_price":"18.99","abr_price":"0.00","ubr_memprice":"12.34","abr_memprice":"0.00","ubr_narrator":"Unknown","abr_narrator":"","ubr_length":"Unabridged: 6 hr","abr_length":"Abridged: "}
