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Woo, Wow, and Win
Service Design, Strategy, and the Art of Customer Delight
Author: Patricia O'Connell, Thomas A. Stewart
Narrator: Mike Chamberlain
Unabridged: 8 hr 44 min
Format: Digital Audiobook Download
Publisher: HighBridge
Published: 11/29/2016
Category: Business & Economics - Marketing
Synopsis
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn't enough to differentiate your business—it needs to be designed for service from the ground up.