Women Want More, Michael J. Silverstein
Women Want More, Michael J. Silverstein
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Women Want More

Author: Michael J. Silverstein, Kate Sayre, John Butman

Narrator: Kellie Fitzgerald

Unabridged: 10 hr 14 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 09/08/2009


Synopsis

Haven't women gotten everything they want? Economic power? Social influence? Business clout?Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.Women want more—much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver:Home-cleaning products that enable women to do in an hour what used to take a dayFinancial-services products that recognize that women control half the United States' wealthFood products that help keep the whole family happy and healthyHealth care services designed for working-women's hectic schedulesIn the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime—bigger than the rise of China and India; more sustainable than any bailout package.Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising ""female economy.""

About Michael J. Silverstein

Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.

About Kate Sayre

Kate Sayre is a partner and managing director in the New York office of The Boston Consulting Group. She is an expert on fashion retail and beauty.


Reviews

Goodreads review by Celeste on December 17, 2024

Great research and insights on women's challenges, preferences, and opportunities......more

Goodreads review by Kalyn on August 17, 2013

A business-y book that teaches you how women think, act, and buy. Learned a lot of cool stuff about businesses who are doing it right, and some that need a little help.......more

Goodreads review by Russ Wallace on October 20, 2010

Female purchasing power is unbelievable: $12T annually, according to these guys. AskAimy is intended to address this.........more