

Winning the Story Wars
Why Those Who Tell - and Live - the Best Stories Will Rule the Future
Author: Jonah Sachs
Narrator: Jonah Sachs
Unabridged: 7 hr 14 min
Format: Digital Audiobook Download
Publisher: Brilliance Audio
Published: 07/10/2012
Categories: Nonfiction, Business & Economics, Marketing
Synopsis
· Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual
· Memorable stories based on timeless themes build legions of eager evangelists
· Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world
· Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.