Winning the Story Wars, Jonah Sachs
Winning the Story Wars, Jonah Sachs
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Winning the Story Wars
Why Those Who Tell - and Live - the Best Stories Will Rule the Future

Author: Jonah Sachs

Narrator: Jonah Sachs

Unabridged: 7 hr 14 min

Format: Digital Audiobook Download

Published: 07/10/2012


Synopsis

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:· Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray
· Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual
· Memorable stories based on timeless themes build legions of eager evangelists
· Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world
· Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

About Jonah Sachs

As the cofounder and CEO of Free Range Studios, Jonah Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. A constant innovator, his studio’s websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs’s work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators.


Reviews

Goodreads review by Mal on April 06, 2017

A Brilliant New Book on Marketing Destined to be a Classic If you’ve never seen the wildly popular online videos The Story of Stuff and The Meatrix, do yourself a favor and check them out. These two outstanding examples of the marketer’s craft embody the insights revealed in Jonah Sachs’ outstanding......more

Goodreads review by Jewel on December 11, 2015

The Author's description of how humans relate to stories felt so true it was as if he was reminding me of information that I had forgotten rather than trying to teach new material. Extrapolating that into the world of marketing was very eye opening.......more

Goodreads review by Rob on July 20, 2016

This book is great. The first half of this book is about the concept of storytelling using his unique formula, building a memorable brand and how you can avoid sabotaging your story with learning what "The Five Deadly Sins" of story telling are. The next half of the book is so meaningful in the appr......more

Goodreads review by Andreea on November 07, 2018

Aș introduce-o clar în programa de la facultățile de comunicare. E o perspectivă diferită și interesantă din care putem privi marile campanii de succes. Nu m-a convins însă partea de „how to”. Cumva, nu mi se pare genul de carte care să te învețe concret ceva, dar are puncte bonus la capitolul „insp......more

Goodreads review by Kayleigh on January 30, 2020

3.5 stars. Good marketing techniques book with nice examples and great takeaways. I’ll definitely be referencing it in the future. Good for grad school!......more