Wild Company: The Untold Story of Banana Republic The Untold Story of Banana Republic, Mel  Ziegler; Patricia  Ziegler
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Wild Company: The Untold Story of Banana Republic

Author: Mel Ziegler; Patricia Ziegler

Narrator: George Newbern; Elizabeth Rodgers

Unabridged: 5 hr 16 min

Format: Digital Audiobook

Publisher: Blackstone Audiobooks

Published: 03/08/2016

Genre: Business & Economics - Corporate & Business History

Synopsis

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book thats honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republics early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as professional amateurs, they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be the best catalog of all time. A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for listeners determined to create their own destiny with a passion for life, work, and fun.

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