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Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone.Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.Through scientific research, learn how women differ from men in the buying process.Overcome the fear of sales.Learn to operate with integrity.Learn to ask great questions.Integrate four communication styles.Learn to sell to seven personality types.Master the four stages of competency.Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.