Why We Buy, Updated and Revised Editi..., Paco Underhill
Why We Buy, Updated and Revised Editi..., Paco Underhill
List: $22.95 | Sale: $16.07
Club: $11.47

Why We Buy, Updated and Revised Edition
The Science of Shopping

Author: Paco Underhill

Narrator: Mike Chamberlain

Unabridged: 12 hr

Format: Digital Audiobook Download

Published: 04/26/2011


Synopsis

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our everevolving consumer culturefull of fresh observations and important lessons from the cutting edge of retail, which is taking place in the worlds emerging markets. New material includes:The latest trends in online retailwhat retailers are doing right and what theyre doing wrongand how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. A guided tour of the most innovative stores, malls, and retail environments around the worldalmost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious So Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guideit offers advice on how to keep your changing customers and entice new and eager ones.

About Paco Underhill

Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.


Reviews

Goodreads review by Jessie on August 29, 2011

This book was recommended to me after I became absolutely obsessed with grocery shopping in Santiago, Chile. I think it was the hunt, or maybe just that I had a ton of time, but I went grocery shopping pretty much every day while I lived in Santiago. I found the assortment of foods fascinating and t......more

Goodreads review by Jen on November 30, 2007

As a consumer, this book frightens me; every display, every sign, every detail in a store is designed to part me from my money. I'm pretty aware of that, but the details in this book will frighten you. For librarians, this book has a vital message: marketing (and thinking about marketing) is everythi......more

Goodreads review by Supratim on June 15, 2024

Interesting read! I read an old edition, don't know if an updated version has been published. The book is about the author's observations on consumer behaviour in the retail setting before smartphones and ecommerce became integral parts of our life. Things have definitely changed in the meantime. Stu......more

Goodreads review by Anna on October 04, 2020

Despite the rather mediocre rating, I did learn a lot from this book. There are several reasons that this one got three stars and not four or even five, I'll list a few of them. 1. His know-it-all attitude and cockiness is tiring and annoying and there's only so much you can hear about his company an......more

Goodreads review by Andrea on June 13, 2009

Here is a literary example of "good idea, bad execution." Underhill has lots of interesting little anecdotes, yet presents them in a disorganized, sometimes arrogant, sometimes wistful, and occasionally creepy style. Some points I found interesting and profoundly true: -You need to be slowed down wh......more