Why We Buy, Updated and Revised Edition
The Science of Shopping

This book was recommended to me after I became absolutely obsessed with grocery shopping in Santiago, Chile. I think it was the hunt, or maybe just that I had a ton of time, but I went grocery shopping pretty much every day while I lived in Santiago. I found the assortment of foods fascinating and t......more

As a consumer, this book frightens me; every display, every sign, every detail in a store is designed to part me from my money. I'm pretty aware of that, but the details in this book will frighten you. For librarians, this book has a vital message: marketing (and thinking about marketing) is everythi......more

Interesting read! I read an old edition, don't know if an updated version has been published. The book is about the author's observations on consumer behaviour in the retail setting before smartphones and ecommerce became integral parts of our life. Things have definitely changed in the meantime. Stu......more

Despite the rather mediocre rating, I did learn a lot from this book. There are several reasons that this one got three stars and not four or even five, I'll list a few of them. 1. His know-it-all attitude and cockiness is tiring and annoying and there's only so much you can hear about his company an......more

Here is a literary example of "good idea, bad execution." Underhill has lots of interesting little anecdotes, yet presents them in a disorganized, sometimes arrogant, sometimes wistful, and occasionally creepy style. Some points I found interesting and profoundly true: -You need to be slowed down wh......more