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Why People Buy
The Real Reason Features and Benefits Selling DOESN'T WORK
Author: Greg Nanigian
Narrator: Graham Rowat
Unabridged: 3 hr 48 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 12/29/2020
Category: Business & Economics - Sales & Selling
Synopsis
Why People Buy uncovers what really drives sales. It's an accessible, one-volume summary of proven tools and best practices for successfully completing the Sandler Selling System's all-important Pain Step.