What Customers Crave, Nicholas J. Webb
What Customers Crave, Nicholas J. Webb
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What Customers Crave
How to Create Relevant and Memorable Experiences at Every Touchpoint

Author: Nicholas J. Webb

Narrator: James Foster

Unabridged: 7 hr 1 min

Format: Digital Audiobook Download

Published: 12/15/2016

Synopsis

The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:Gain invaluable insights into who they are and what they care about • Use listening posts and Contact Point Innovation to refine customer types • Engineer experiences for each micromarket that are not only exceptional, but insanely relevant • Connect across the five most important touchpoints • Co-create with your customers • And much moreWhen you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.

About Nicholas J. Webb

Nicholas J. Webb is a world-renowned innovation thought leader. Nicholas has been awarded over 45 patents by the US Patent and Trademark Office for breakthrough technologies including one of the first wearable technologies and one of the world’s smallest medical implants. Nicholas Webb’s innovations also include a wide range of industrial and consumer products. Nicholas is known by many as the “Innovation Evangelist”, he speaks around the world on the future of the economy, innovation and healthcare. Nick combines his own personal experience of "having been there" with a proven strategy for increasing profits and market share through a combination of leading-edge innovation methods and general business best practices. Nicholas is the author of The Innovation Playbook, The Digital Innovation Playbook, Invent Stuff, Breakers and his upcoming book, What Customers Crave. Nicholas Webb is a Senior Partner at Cravve (www.whatcustomerscrave.com), a Customer Experience Consulting Firm that provides Customer Experience Strategies, Insights and Training to some of the best brands in the world. Nicholas is a frequent speaker and workshop leader at vertical industry conferences as well as innovation, licensing and technology forums around the world. He lives in Northern California with his wife of twenty-five years and his four children.

Reviews

Goodreads review by E.J. on August 01, 2016

I received a free arc in exchange for my honest review. When I first opened this book on my Kindle, I thought it was pretty short. It registered as being I believe 5% in and I was only on the table of contents. Turns out it isn't short; it's just densely packed. This book breaks down customer service......more

Goodreads review by Darren on November 08, 2016

Knowing what your customers desire and then seeking to deliver it, often with a personal or memorable twist, is a sure way of cementing customer loyalty and possibly gaining staunch advocates too. Yet how to achieve this exalted position, since it is not as easy as you may think. Creating memorable......more

Goodreads review by Tony on November 05, 2018

I recently finished listening to this audiobook for the third time as there was so much excellent, actionable content. The approach taken by the author was very refreshing and the information contained should be mandatory reading for any businesses that have customers (which is essentially everyone!)......more

Goodreads review by Rizi on June 28, 2017

I couldn't get through this book. There were probably some good concepts but he was so repetitive and the content was poorly written. Really not riveting in any way.......more

Goodreads review by Carla on January 07, 2021

Being in the field of customer support, it made sense that I read this book. The core ideas like finding customer types and designing customer experiences at all touchpoints were very well developed. Webb did a great job delivering content that was relevant to the field. I only feel that there was t......more

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