We Were Yahoo!
From Internet Pioneer to the Trillion Dollar Loss of Google and Facebook

For anyone paying attention, the beginning of the end for Yahoo! began with decisions made by the first team of executives while the company was on its way up, which set the stage for horrific decisions made by subsequent generations of Yahoo! leadership. Most decisions were either pure incompetence or just lack of vision by CEOs from 2001 to the present. The story of Yahoo! is a cautionary tale not intended for the faint of heart.