
We Were Yahoo!
From Internet Pioneer to the Trillion Dollar Loss of Google and Facebook
Author: Jeremy Ring
Narrator: Marguerite Gavin
Unabridged: 7 hr 33 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 03/13/2018
Categories: Nonfiction, Biography & Autobiography, Business & Economics
Synopsis
At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google's Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo!
Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo's hand in the Facebook negotiations haunted the rest of the company's existence. In addition, factors outside of Yahoo's control—most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good.


