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We First
How Brands and Consumers Use Social Media To Build a Better World
Author: Simon Mainwaring
Narrator: John Lee
Unabridged: 10 hr 25 min
Format: Digital Audiobook Download
Publisher: Tantor Media, Inc.
Published: 08/30/2011
Category: Business & Economics - Marketing
Synopsis
A social media expert with global experience with many of the world's biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies."A must-[listen] for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world." ---Kirkus