We First
How Brands and Consumers Use Social Media To Build a Better World

Describing himself as 'a branding and advertising professional' the author explains his initial point of view, and reinforces it with 'contributory consumption, a comprehensive system of mindful consumerism'. Capitalism and consumerism can do a great deal of good. But encouraging owners of phones to......more

Better than the title, so far. Mainwaring is an advocate who has marshaled his facts and puts together his arguments with power and care. There are a lot of books on linking social media and sustainability. This is not like most and better than others I have read. Why? Because Mainwaring is sharp in......more

A very good outline of how we can and how we are already changing the principles of capitalism. Anyone who is interested in contributing to positive change in the world should read this book. "The evolution of revolution begins with contribution."......more

Interesting, but reads like a textbook.......more

There's a lot to like about Simon Mainwaring's We First. This former advertising executive pulls no punches. He tells his former clients that the way they do business has got to go. Capitalism, Mainwaring points out, is flawed as a system. It leads to class rule, booms, bubbles, and busts. It promot......more