UX Skills for Business Strategy
Articulating Impact for Product, User, and Business Outcomes

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats Mats give you practical insights and real-world examples to articulate how ninety-nine UX skills make forty-one different business impacts―everything you need to align your design approaches with business outcomes.Learn to match UX skills to specific business objectivesUncover which business metrics to track and report when implementing UX strategiesEffectively communicate the value of UX to stakeholdersPrioritize the most impactful UX solutions for your organizationDemonstrate the measurable business outcomes produced by your UX efforts