Urgency-that frantic feeling that we need to be doing more, and faster-is a destructive force in today's workplace. Unnecessary urgency can be toxic, causing stress and burnout. But not all urgency is bad, and sometimes we really do need to get things done quickly. Too little urgency can lead to inaction and lost productivity. So how do we find the right balance where we can use urgency as a meaningful tool to keep productivity up, without generating burnout? Urgent! is a guide to using urgency for good to help achieve your goals, to drive success, and minimize stress for yourself, your teams, and your business. This book will teach you to moderate urgency for yourself and those you lead. In our age of fast-paced technology, it's easy to swing between extremes, working reactively one minute, and being inactive the next. The middle ground, described in this book, allows us to work in the 'Active Zone' where we maximize proactivity and productivity. By following the practical strategies outlined in this book, listeners will learn to understand urgency, become proactive rather than reactive, and lead teams to their fullest potential. If you feel that you and your team are stressed to the max by competing demands, leaving no room to focus on what really matters, Urgent! will show you a new way of thinking, leading, and responding.