UnSelling
The New Customer Experience

Wow! Stratten & Kramer make a stellar super hero team. Their quest is to rid the world of traditional selling & push style marketing. This is a read that every CEO, marketer, writer, business person, employee, boss, or any other professional in the world today. Just... stop... selling... PLEASE! Tal......more

Informative,on point and charmingly funny. A book that I really believe could make a difference to companies everywhere. Fantastic pieces of advice being that if you create good products/services , don't be an asshole, hire competent people and treat them well -- you will succeed. Thoroughly enjoyed......more

This was a fun and entertaining book. The main theme of the book was to stop going through the traditional marketing and sales channels and start developing relationships. It is the relationships that make clients connect with your brand and become loyal supporters. Social media is a great way to jo......more

MEMBANGUN MEREK SECARA MANUSIAWI Saya membeli buku ini untuk belajar ilmu menjual lebih dalam karena penulisnya dikenal sebagai brand advisor untuk banyak lini bisnis ternama. Yang saya dapatkan? 1. Cara membangun brand baik personal dan bisnis dengan humanis, bukan tools otomatis lewat robot. 2. Cara m......more

For a book I got for free, and put off reading a long time, simply because it was free, this was surprisingly good. Most of the advice has held up. Some things were possibly over simplified, but everything was easily digestible, and the core messages are important. Customers matter. Content matters.......more