Unlabel, Marc Ecko
Unlabel, Marc Ecko
5 Rating(s)
List: $35.99 | Sale: $25.20
Club: $17.99

Unlabel
Selling You Without Selling Out

Author: Marc Ecko

Narrator: Todd Haberkorn, Marc Ecko

Unabridged: 8 hr 47 min

Format: Digital Audiobook Download

Published: 10/01/2013


Synopsis

“Living proof that you can be a marketing and business whiz and still be a true artist.” —CNBCAs instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Eckō Unltd. and Complex Media. As Eckō explains, it’s not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

About Marc Ecko

Once a graffiti artist with no connections or fashion pedigree, Marc Ecko left the safety net of pharmacy school to start his own company. Armed only with hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth hundreds of millions of dollars. Ecko is an American fashion designer, entrepreneur, investor, and artist. He is the founder of Marc Ecko Enterprises, a global fashion and lifestyle company. He is also the founder and chairman of Complex Media, the world’s leading provider of fashion, entertainment, lifestyle, and product trends to young male tastemakers. Complex Media Network includes 110+ websites that generate more than 700 million page views and 70 million unique visitors per month. Ecko serves as an emeritus board member to the Council of Fashion Designers of America, Big Picture Learning, and Tikva Children’s Home. He lives in New Jersey, with his wife and three kids.


Reviews

Goodreads review by J.F. on October 15, 2013

Fantastic for creatives wanting to be more entrepreneurial and taking charge of their brand. I also bought the print version because it is full of Marc's own art as well as stickers (yeah!) that I stuck in my diary along with my notes. Now that IS good branding! The book explores a 'formula' for aut......more

Goodreads review by Donna on November 28, 2013

This is a complicated book, likely cause? The author is complicated. Artistic in its layout, not surprising. This book seems more biographical than self-help. Still, it had some helpful moments. I received this from the Goodreads First Reads Program and at first I thought, this is going to be a looo......more

Goodreads review by Glen on November 16, 2013

The most authentic look at branding I've ever read!......more

Goodreads review by Javier on April 02, 2023

"I've made some really ugly shit. That's part of the process. If you're never making ugly shit, then you're never taking chances, and you're never pushing yourself to make the sublime." Cool book i found on creativity, art, and authenticity.......more

Goodreads review by Andrew on November 03, 2013

Full disclosure: I won a copy of Unlabel from a Goodreads contest. Also, I’ve been a fan of Marc’s. ---- Firstly, I think Unlabel is best read as a hardback. The quality is incredible and there are many artworks and images to take in. As a paperback or ebook, I feel something would be lost, and I usua......more