Unique, Phil Cooke
Unique, Phil Cooke
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Unique
Telling Your Story in the Age of Brands and Social Media

Author: Phil Cooke

Narrator: Phil Cooke

Unabridged: 5 hr 32 min

Format: Digital Audiobook Download

Publisher: Oasis Audio

Published: 11/19/2012

Synopsis

Cut through the noise and get your story heard! Have you hit a wall with your church, your ministry, or your nonprofit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, has your spark never caught fire? If so, your story may be drowning in the sea of messages in our media-saturated culture. We are more connected than ever, but all of this connectivity comes with a price — the most cluttered and distracted culture in history. You may be a pastor, a ministry or nonprofit leader, or an entrepreneur, filmmaker, writer, or artist. Whatever your story or message, Phil Cooke reveals the new rules for communicating that message in the 21st century. He shares his road-tested strategies for getting noticed in a media-driven culture. Regardless of the size of your vision or organization, Phil’s remarkable insights will give you the tools to tell your story, be heard, and truly connect with a changing world.

About The Author

Phil Cooke is the only working producer in Hollywood with a Ph.D. in theology, according to CNN’s Paula Zahn. Through his company, Cooke Pictures, Phil advises many of the largest and most effective nonprofit and faith-based organizations in the world. He speaks internationally at conferences on faith, culture, and the media. He has appeared on NBC, MSNBC, Fox News, and CNN. Along with his blog at philcooke.com, he has contributed to Fast Company, Wired.com, Forbes.com and The Huffington Post.

Reviews

Goodreads review by W.

Admittedly it is a challenge to get your story through the noise of the media and be UNIQUE ([URL not allowed]). Media Consultant Phil Cooke knows about how to use the power of storytelling. In 2008, he published BRANDING FAITH yet the world of branding is an ever-changing target. In this book,......more

Goodreads review by Mark

This is a great overview of branding strategies for Christian ministries from one of the leading voices in that discipline. I am looking forward to using it in a Visual Communications class for upper-level undergraduates I will be teaching this fall. Highly recommended. Note: if you are considering......more

Goodreads review by Arjen

Interesting, very good insights in what brand is and what it's use is.......more

Goodreads review by Kristen

This is a solid introduction to marketing for churches and Christian organizations. It is important for Christians to ground business and marketing principles in the truth of the gospel, but also not to ignore best practices or what we can learn from people outside of a ministry context. I think thi......more

Quotes

"Read this book and let the superbly capable Phil Cooke carry you into the future."
— Eric Metaxas, best-selling Author

"Phil Cooke understands the power of branding. Read this book, and you will never again look at church identity the same way."
— Greg Surratt, senior pastor, Seacoast Church

"If you want your story to be heard amongst the thousands of competing messages out there, Unique is the book for you."
— Christine Caine, founder, The A21 Campaign

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