Trust Signals
Brand Building in a Post-Truth World

Book Name: Trust Signals Author Name: Scott Baradell Trust Signals is a must-read book for entrepreneurs. It gives you all the details you need to know to earn the trust of your customers and build your business. It explains the importance of conducting research and identifying your brand's audience.......more

I’ve not had much experience with PR or marketing but as I’ve been working to grow my own onlines businesses over the last couple of years as I prepare to leave my current field, PR and marketing have become much more prevalent in my life and it has been confusing without having a background in this......more

I was hesitant at first but eventually decided to give this book a try because finding a resource that understands the importance of trust these days is so rare. In our post-truth world, where people are bombarded with information from all sides and it's hard to know who or what to believe, trust is......more

A colleague recommended this book to me, and I’m glad they did! I took the time to read it instead of putting it on my list of have-to-read. In this book, Scott reminds both PR and non-PR employees of the importance of Public Relations. A term of which the meaning kind of dissolved due to investment......more