Trust Agents Revised and Updated, Julien Smith
Trust Agents Revised and Updated, Julien Smith
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Trust Agents (Revised and Updated)
Using the Web to Build Influence, Improve Reputation, and Earn Trust

Author: Julien Smith, Chris Brogan

Narrator: Chris Brogan, Julien Smith

Unabridged: 7 hr 40 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/08/2010


Synopsis

The revised and updated edition of the breakthrough bestseller
Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!

There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.

At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.

Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself.

In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.

Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably.

Reviews

Goodreads review by Chris

I'm the author. I can't really review this, can I? I think it's pretty darned awesome. It's coming out at the end of August. I'd love to talk with you about it if you read it and/or like it. Heck, if you hate it, let's talk about that, too.......more

Goodreads review by Hiten

Social media superstar Chris Brogan and digital media maven Julien Smith take a stab at the very complex issue of 'Trust' in this widely-lauded book. Unfortunately, it failed to resonate with me. Usually if a book doesn't impress me, I don't write about it. You'll notice that most books I bother to r......more

Goodreads review by Rebecca

Even 8 years down the road, the advice in this book applies. The tools have changed, but it will always be important to focus on helping others on the path to influence and prosperity. It was a bit vague and could have used some more supporting case studies, but was fairly solid information. I liste......more

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