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True Story
How to Combine Story and Action to Transform Your Business
Author: Ty Montague
Narrator: Sean Runnette
Unabridged: 6 hr 35 min
Format: Digital Audiobook Download
Publisher: HighBridge, a division of Recorded Books
Published: 05/14/2014
Category: Business & Economics - Entrepreneurship
Synopsis
The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.