Trillion Dollar Economists
How Economists and Their Ideas have Transformed Business

Economists do much more than explain how economies do or should work. In many cases, their ideas have helped new and established firms launch new businesses or develop different ways of making money. In other cases, their ideas have shaped government policies, which in turn, have either created opportunities for new business ideas, or have had powerful impacts on the landscape on which firms compete. Some of these ideas have been so well noted that their originators have received one of the two most prestigious prizes for economic thought, the Nobel or the Clark Medal. The book will discuss: The pace of future innovation How economists think about the world The role and importance of markets and their limits The contributions of economists to business and policy innovation in three distinct groups: Economics and Business Models, Economic Policy Ideas/Innovations That Have Encouraged Real World Innovation, and Economic Insights That May Promote Innovative Business Models and Policies in the Future As such, this book will demonstrate how prize-winning ideas, and those that have been overlooked, have shaped business decisions and models or government policies.