Treasure Hunt
Inside the Mind of the New Consumer

So I've been getting flak from the people around me for reading this book, but it was really interesting to think about the idea of 'new luxury' and the idea of people trading up or 'rocketing' in their person expenditures. Unless you are interested in business and entrepeneurial pursuits, this migh......more

This book captures one of the megatrends that few people are talking about…the “Bifurcation of Markets”. In other words families everywhere are trading down & bargain hunting in categories such as food and clothing, only to trade up in categories such as TVs, travel, and eating out. In the past deca......more

Desde Leader Summaries recomendamos la lectura del libro A la caza del tesoro, de Michael J. Silverstein. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento. En el siguiente enlace tienes el resumen del libro......more

Very organized insight into the mind of the US consumer. It is interesting to look at how people decide which categories don't fit into their Trading Up value calculus and will gladfully trade down. The most intriguing aspects of the book are the company profiles of certain companies recognizing the......more

If you're in retail, you owe it to yourself to read this book. In fact, anyone involved in the marketing of consumer products or services would benefit from the insights presented here. As a side benefit, the book also serves as a rudimentary introduction to ethnography for those without prior expos......more