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Treasure Hunt: Inside the Mind of the New Consumer, Michael J. Silverstein
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Treasure Hunt: Inside the Mind of the New Consumer

Author: Michael J. Silverstein, John Butman

Narrator: John H. Mayer

Unabridged: 9 hr 19 min

Format: Digital Audiobook

Publisher: Random House Audio

Published: 05/09/2006

Genre: Business & Economics - Consumer Behavior

Synopsis

A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.


From the Compact Disc edition.

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