Total Competition, Ross Brawn
Total Competition, Ross Brawn
2 Rating(s)
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Total Competition
Lessons in Strategy from Formula One

Author: Ross Brawn, Adam Parr

Narrator: Adam Parr, Peter Noble

Unabridged: 7 hr 11 min

Format: Digital Audiobook Download

Published: 08/10/2017


Synopsis

'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. 

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 

About Ross Brawn

Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports. 

About Adam Parr

Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.   


Reviews

Goodreads review by Shane on May 04, 2019

I'm not really sure what book Parr set out to write here. Brawn is interesting enough to carry the book, but this could have been so much better. Parr talks too much and could have improved the editing. Characters are mentioned just once without any background, there's several occasions where I had......more

Goodreads review by Athan on March 06, 2017

If you are an F1 fanatic, you inevitably fall in one of two camps: you’re either a Brawn / Byrne fan or you are an Adrian Newey fan. I don’t know too many who really love both. I’m a Brawn / Byrne fan, to the extent that I actually no longer admire Newey as much as I once did. My problem with Newey is......more

Goodreads review by Jaap on July 04, 2021

It's actually multiple interviews between Brawn and Parr, resulting in an excellent read, especially for motorsport enthousiasts. The Art of War is a recurring theme, which doesn't work that well; the search for strategy for its own sake is a bit of a pity. Also, Parr tests his own thinkings as much......more

Goodreads review by Mike on August 07, 2019

This author is bad, very bad. He was pushing his agenda so hard with every interview question. There's literally a point of the book when Parr says a long thing, Brawn says "yes", and that exchange repeats about 4 times. Unacceptable for an interviewer. This is only saved from getting a sole star by......more

Goodreads review by Patrick on May 03, 2018

More interesting as a kind of insider's account of recent F1 history than as a book about organisational strategy. It might simply be that while the authors have had senior roles in organisations with hundreds of employees, I, um, head up a team of five people, but I do have my doubts about whether '......more


Quotes

‘A fascinating insight’ 

'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.'

'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.' 

'Offers valuable lessons on how to succeed in pressurised environments and forge working relationships with difficult colleagues. And for those in love with the sport, it is a must-have insight into the awe-inspiring career of a true motor racing great.'

'Frank, fearless and original... I hung on every word'

'The closest thing there is to a certificable genius'