Today's Authors Series: Author and Entrepreneur Bo Peabody
Today's Authors Series

Listen as Bo Peabody, author of "Lucky or Smart?" and entrepreneur extraordinaire, discuss the businesses he started, how he was able to make them successful, and the place that intelligence, hard work and a little bit of good fortune have in the process. As Bo explains: “My formula for getting lucky in business is reasonably simple: Start a company that fundamentally innovative, morally compelling, and philosophically positive. Create and aura of authenticity around your start-up by carefully crafting your mission and communicating it with charisma and passion. Our company will quickly attract smart, inspired people who will work very hard. Treat all these people fairly. Provide them with a clear action plan and give them the latitude to exercise their creativity. The result: serendipity, luck, success, and, ultimately, money. And the only smart thing about this formula is that I understand that on a day-to-day basis my brain has very little to do with any of it.”