The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds--and How You Can Too, Mike O'Toole
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Details

The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds--and How You Can Too

Author: Mike O'Toole, Hugh Kennedy

Series: Ignite Reads

Narrator: Hugh Kennedy , Mike O'toole

Unabridged: 1 hr 53 min

Format: Digital Audiobook

Publisher: Random House Audio

Published: 03/23/2021

Genre: Business & Economics - Organizational Development

Synopsis

What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.

We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional too!

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