The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World, Fred Reichheld
  • List: $27.98  |  Sale: $19.59
    Club: $13.99
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

Author: Fred Reichheld, Rob Markey

Narrator: Walter Dixon

Unabridged: 8 hr

Format: Digital Audiobook

Publisher: Gildan Audio

Published: 10/31/2011

Genre: Business & Economics - Customer Relations

Synopsis

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify detractors, who sully your firm's reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

Recommended

Hug Your Customers The Proven Way to Personalize Sales and Achieve Astounding Results, Jack Mitchell
Hug Your Customers
by Jack Mitchell

List: $24.98

Sale: $17.49

Club: $12.49

Narrator: Jack Mitchell
Published: 04/14/2015

Never Lose a Customer Again Turn Any Sale into Lifelong Loyalty in 100 Days, Joey Coleman
Never Lose a Customer Again
by Joey Coleman

List: $20.00

Sale: $14.00

Club: $10.00

Narrator: Joey Coleman
Published: 04/03/2018

Driven to Delight, Joseph A. Michelli
Driven to Delight
by Joseph A. Michelli

List: $14.99

Sale: $10.50

Club: $7.49

Narrator: Joseph A. Michelli
Published: 12/06/2015

Ignore Your Customers (and They'll Go Away) The Simple Playbook for Delivering the Ultimate Customer Service Experience, Micah Solomon
Ignore Your Customers (and They'll Go...
by Micah Solomon

List: $20.99

Sale: $14.70

Club: $10.49

Narrator: Gabe Wicks , John Behrens , Jakob Lewis
Published: 01/14/2020

Customer Success How Innovative Companies Are Reducing Churn and Growing Recurring Revenue, Nick Mehta
Customer Success
by Nick Mehta

List: $27.98

Sale: $19.59

Club: $13.99

Narrator: Tim Andres Pabon
Published: 07/01/2017

The 60 Second Sale The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye, David V. Lorenzo
The 60 Second Sale
by David V. Lorenzo

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: David V. Lorenzo
Published: 04/30/2019

How Clients Buy A Practical Guide to Business Development for Consulting and Professional Services, Doug Fletcher
How Clients Buy
by Doug Fletcher

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: Barry Abrams
Published: 05/28/2019

The Referral of a Lifetime Never Make a Cold Call Again!, Tim Templeton
The Referral of a Lifetime
by Tim Templeton

List: $20.95

Sale: $14.66

Club: $10.47

Narrator: Ken Blanchard
Published: 08/01/2016

What Customers Crave How to Create Relevant and Memorable Experiences at Every Touchpoint, Nicholas J. Webb
What Customers Crave
by Nicholas J. Webb

List: $14.99

Sale: $10.50

Club: $7.49

Narrator: James Foster
Published: 12/15/2016
{"id":"363367","ean":"9781596599932","abr":"Unabridged","title":"The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World","subtitle":"How Net Promoter Companies Thrive in a Customer-Driven World","author":"Fred Reichheld","rating_average":"0","narrator":"Walter Dixon","ubr_id":"363367","abr_id":"0","ubr_price":"27.98","abr_price":"0.00","ubr_memprice":"16.79","abr_memprice":"0.00","ubr_narrator":"Walter Dixon","abr_narrator":"","ubr_length":"Unabridged: 8 hr","abr_length":"Abridged: "}